Support your investments with market sales data you can't get anywhere else.
Imagine knowing the sales performance of every beauty product on the shelf - who is winning, losing and why.
How you can use DAASH
Prospect New Brands & Emerging Trends
Identify and track new retail and DTC brands to uncover new opportunities, and stay ahead of emerging market trends.
Conduct In-Depth Due Diligence
Evaluate potential deals with detailed competitive data that reveals their true market share and growth rate.
Support the Brands in Your Portfolio
Leverage competitive data and performance insights to support the growth and success of the brands you invest in.
Discover how brands perform within the retail and DTC landscape
Identify channel-specific metrics like sales, velocity, and growth performance and the products and categories driving a brand's sales
.webp)
Track brand and product trends through time
Quickly see how a brand performs through time and how they stack up against their competition
Identify how brands and products rank against their competition
Access weekly brand and product performance and see who's winning market share, who's losing, and why.
.webp)
Empowering Brands with Real-time Data
We love the holistic view of the skincare landscape and having access to the market data down to SKU level stats across all categories. Having a good grasp of the context of our growth, the market's growth, along with insights into product and ingredient trends is super helpful as we roadmap our product pipeline and as we continue on our strong growth trajectory.
Our mission is to bring joy, inclusivity, and high-performance to haircare, and staying on the cutting edge of innovation is key to delivering on that promise. Daash’s platform provides us with real-time insights into emerging trends and consumer preferences, empowering us to create products that resonate deeply with our community and fuel our continued growth.
Daash has empowered Supergoop! to become more market- and consumer-led in building its internal POV on innovation and communicating that POV to key external partners. Plus, after product launch, it's been incredibly useful to benchmark our performance against DAASH estimated actuals of the subcategory leader.
’’Daash is really easy to use and enables us to track the body category as it grows. All of our relevant brands are actually there. We use Daash for all our upcoming launches, to understand the size of categories and who's performing, and to tweak messaging for our existing products.’’
’’By accessing real time sell-out data at sku level for major retailers, we’re analyzing not only overall product, brand and category performance, but are also getting reliable insights on emerging claims or ingredients that help shape future innovations.’’