Insights. Revealed.
DAASH unlocks actionable data that empowers brands to make informed strategic decisions and enhance performance.
DAASH combines data sources to model sales performance, market share, and emerging trends.
We gather data from multiple research panels to understand exactly how people are shopping.
We look at search and site traffic to understand which products people are viewing the most.
We incorporate and enrich public data about brands and products.
We partner with individual brands to test and train our algorithms.
Built by retail brand and data experts
Daash was created at the intersection of predictive intelligence and consumer products. Our leadership is comprised of industry experts with a track record of success in developing marketing intelligence and predictive analytic platforms.
Philip Smolin
Justin Stewart
Melissa Munnerlyn
Backed by top investors
Empowering Brands with Real-time Data
As an indie brand with a limited budget for sales insights, Daash has been invaluable for Gntl. We've used the tool to benchmark our success and project our future business based on real numbers, not just theoretical made-up data. The granular SKU-level analytics have helped us identify white space opportunities in the market and validate our product-market fit in ways we simply couldn't afford to do before. It's greatly helped drive our decision-making from intuition-based to data-driven.
Daash has given us greater visibility to our ranking with our current partner and has allowed us to make a comparative analysis to pitch to potential partners. By seeing our rank compared to key adjacencies, we can estimate our sales potential, which strengthens our case for new partners. Additionally, since we recently expanded into a new category, Daash has provided insight into the marketing opportunity before we decided to launch
Tatcha has been using Daash to inform new and existing product results and optimize marketing.
We love the holistic view of the skincare landscape and having access to the market data down to SKU level stats across all categories. Having a good grasp of the context of our growth, the market's growth, along with insights into product and ingredient trends is super helpful as we roadmap our product pipeline and as we continue on our strong growth trajectory.
Our mission is to bring joy, inclusivity, and high-performance to haircare, and staying on the cutting edge of innovation is key to delivering on that promise. Daash’s platform provides us with real-time insights into emerging trends and consumer preferences, empowering us to create products that resonate deeply with our community and fuel our continued growth.
Daash has empowered Supergoop! to become more market- and consumer-led in building its internal POV on innovation and communicating that POV to key external partners. Plus, after product launch, it's been incredibly useful to benchmark our performance against DAASH estimated actuals of the subcategory leader.
’’Daash is really easy to use and enables us to track the body category as it grows. All of our relevant brands are actually there. We use Daash for all our upcoming launches, to understand the size of categories and who's performing, and to tweak messaging for our existing products.’’
’’By accessing real time sell-out data at sku level for major retailers, we’re analyzing not only overall product, brand and category performance, but are also getting reliable insights on emerging claims or ingredients that help shape future innovations.’’