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How Supergoop Increased POs by 50%
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Case Study: Supergoop x Daash
Supergoop! needed to plan its launch inventory and get its key retail accounts to buy into larger volumes than usual for an A+ product launch. Historically Supergoop had used historical sales as benchmarks, which was proving problematic for this new one-of-a-kind launch.
The Result: How Supergoop Increased POs by 50%
Daash has empowered Supergoop! to become more market- and consumer-led in building its internal POV on innovation and communicating that POV to key external partners. Plus, after product launch, it's been incredibly useful to benchmark our performance against DAASH estimated actuals of the subcategory leader.
Using Daash to identify retailer benchmarks and competitive product performance of the current leader in this subcategory, Supergoop! was able to increase retailer opening POs by +50% for the following year's innovation.
