Supergoop! Increases Purchase Orders by 50%
Daash has empowered Supergoop! to become more market- and consumer-led in building its internal POV on innovation and communicating that POV to key external partners. Plus, after product launch, it's been incredibly useful to benchmark our performance against DAASH estimated actuals of the subcategory leader.
Case Study: Supergoop! x Daash
Supergoop! was preparing an A+ innovation in a new category and believed the launch warranted a bigger commitment from its retail partners. The challenge was proving it.
Historical brand sales offered an internal benchmark, but they could not show retailers the full size of the opportunity. Without competitive category data, the sales team had limited evidence for why the launch deserved higher opening orders—or the additional exposure needed to support them.
The Result: How Supergoop! Increased Opening POs by 50%
“Daash has empowered Supergoop! to become more market- and consumer-led in building its internal POV on innovation and communicating that POV.” — Sam Thomas, AVP of Accounts, Supergoop!
Supergoop! used Daash to size the opportunity through competitive product and category sales, then benchmarked the retailer-specific unit performance of the subcategory leader. Instead of asking buyers to take a larger bet based on conviction alone, the team could show what successful products were already selling in their own doors.
That evidence changed the retail conversation. Supergoop! negotiated 50% higher opening POs for the following year’s innovation and secured additional retail exposure to support the launch.
The value continued after sell-in. The team could benchmark launch performance against Daash estimated actuals for the subcategory leader, creating a shared external reference point before, during, and after launch.
