Get ahead with competitor sales data you can’t get anywhere else.
Imagine knowing the sales performance of every beauty product on the shelf - who is winning, losing and why.
While legacy brands spend millions getting data on competitors, you’re stuck searching and guessing.
Limited Data
You hunt for competitor’s sales through analyzing articles, podcasts, and even how products are merchandised.
Limited Insights
You sift through comments and reviews to try to get customer insights on products and categories.
Time
You don’t have enough time to create detailed comparisons (like price per mL, key ingredients) for every product.
Quickly see which products drive the most revenue for each competitor.
Imagine discovering that your competition is getting 75% of revenue from one lip gloss.
See what (and who) is driving the most unit sales - down to the ingredient.
Imagine understanding what products are growing in demand, and even detecting emerging ingredients and benefits. See where you play today and where you could win tomorrow.
See how you rank against your competitors at retail and DTC.
Imagine discovering where products rank, who’s winning market share, who’s losing, and how metrics are changing by week.
How you can use DAASH
Optimize Pricing & Product Development
Identify and size new category opportunities and its sales drivers, like price points, ingredients, and benefits, to optimize your product roadmap.
Improve Forecasting & Demand Planning
Access category sales and velocity benchmarks to refine demand planning processes, including optimizing forecasting and reducing out of stock risks.
Identify & Track Competitors
Know which brands and products are and baseline your weekly sales and rankings against your competition.
Empowering Brands with Real-time Data
We love the holistic view of the skincare landscape and having access to the market data down to SKU level stats across all categories. Having a good grasp of the context of our growth, the market's growth, along with insights into product and ingredient trends is super helpful as we roadmap our product pipeline and as we continue on our strong growth trajectory.
Our mission is to bring joy, inclusivity, and high-performance to haircare, and staying on the cutting edge of innovation is key to delivering on that promise. Daash’s platform provides us with real-time insights into emerging trends and consumer preferences, empowering us to create products that resonate deeply with our community and fuel our continued growth.
Daash has empowered Supergoop! to become more market- and consumer-led in building its internal POV on innovation and communicating that POV to key external partners. Plus, after product launch, it's been incredibly useful to benchmark our performance against DAASH estimated actuals of the subcategory leader.
’’Daash is really easy to use and enables us to track the body category as it grows. All of our relevant brands are actually there. We use Daash for all our upcoming launches, to understand the size of categories and who's performing, and to tweak messaging for our existing products.’’
’’By accessing real time sell-out data at sku level for major retailers, we’re analyzing not only overall product, brand and category performance, but are also getting reliable insights on emerging claims or ingredients that help shape future innovations.’’
