12 Days of Holiday Insights

Season’s Readings, delivered weekly by DAASH

THIS WEEK’S FRONT PAGE: GIFT SETS

Holiday is when beauty teams lean on DAASH the most. New gift sets, limited editions and promos land every week, and the brands that adjust fastest come out ahead.

So this season, we’re sending a fresh read on holiday beauty every week: who’s winning, what’s selling and where shoppers are spending. First up: gift sets.

❄ THIS WEEK’S FRONT PAGE: GIFT SETS ❄

🎁 Gift sets are gaining while beauty cools

Through October, set units rose 22% while their parent categories fell 13%. Set dollars grew 38% as average spend per set climbed from $36 to $41.

💄 One $38 set is driving the makeup surge

rhode’s Pocket Pair Lip + Cheek Set (a Sephora exclusive) sold about 114K units in two weeks. That’s 61% of October’s makeup-set growth, and sales held steady through the mid-October backlash.

🧴 Men’s fragrance sets keep climbing

Weekly units nearly tripled since early September, to about 27K. Shoppers are trading down, too: average price fell from $80 to $64.

YOUR HOLIDAY WISHLIST, CHECKED BY DAASH

With DAASH, you’d see this all season for your brands, categories and competitors:

Weekly gift set and limited-edition performance by brand and product
Competitors’ Black Friday results by Monday, Nov 30
Markdown and discounted pricing metrics
TikTok Shop sales alongside Sephora and Ulta

That gives you time to shift December’s product focus, messaging and ad spend while the season is still happening.

Want this all holiday long? Grab a time and we’ll walk you through DAASH.
🎁 Grab a time

❄ NEXT ISSUE: FRAGRANCE → ❄